Why the Banks change BlackBerry?

Saturday, 29 May 2010

Instead of tightening the security of data and company business, Standard Chartered Bank in Singapore to replace the use of BlackBerry by employees to the iPhone, Apple Inc. smart phone. In fact, international banks are willing to provide compensation in the form of monthly bill payments iPhone subsidy to employees who would leave his BlackBerry. A similar phenomenon occurs in some Asian countries. Is the market going eroded BlackBerry?

Difficult to deny, the rapid advances in technology smart mobile devices also support the readiness of the business, including in the banking industry. Understandably, the sophistication of smartphones is helping the bankers more easily access the Internet or electronic mail when it is outside office.

For these reasons, some banks appear phenomena of the world's top communications standards and policies that match business between employees. One of them, set a proper smart phone devices used all of its employees. For example, Standard Chartered Bank in Singapore. Recently, British banks are planning to change the smartphone between employees communication standards for employment affairs of the BlackBerry to the iPhone, a product made by Apple Inc., United States (U.S.).

In fact, during this, the BlackBerry is a phone made by Research In Motion Ltd. (RIM), Canada, has become a standard tool of communication and business at Standard Chartered.
Citing bankers at the bank told Reuters news agency, Standard Chartered provides options to their employees who use the BlackBerry to switch to the iPhone.

If more and more companies switch to the iPhone, this is bad news for RIM. The company will provide compensation in the form of subsidy payment of monthly bills for telephone and data facilities, related to the job. This offer is only applicable to employees who want to use the iPhone. "This is our initiative toward global banking services," said Standard Chartered spokesman, who refused to be named.

Several other international banks such as HSBC Holdings Plc. Morgan Stanley and even prohibit the use of BlackBerry devices for standard business communications company. The reason, according to experts in finance and information technology analysts, data safety factor can not be guaranteed.

Analysts also highlighted the competitive smartphone products. "If more and more companies switch to the iPhone, it is bad news for RIM," said Lu Chialin, the information technology industry analyst at Macquarie Securities in Taipei. Chialin Lu added, the transition means of communication that takes time because the company needs to test the device first. "It took a long time to conduct internal testing in their own environment, before taking a decision to replace equipment," he said.

Changes in interest from the BlackBerry to the iPhone is also aware RIM management. "People always make the transition, and I see there are also those who switch to BlackBerry," said Gregory Shea, RIM's director of marketing for the region of China.

According to Shea, the condition was triggered by the dynamic demand for the smartphone market. "A lot of vendors who sell similar products, such as service provider and enterprise applications software maker," he said.

But, until now RIM's smartphone market share is not eroded by the iPhone. According to research firm iSuppli in California, U.S., the share of RIM's share rose to 3.6 percent, and on top of Apple which is only 3.04 percent during the first quarter of 2010.