Bing is still much to catch up Google

Wednesday, 26 May 2010

Microsoft started to reach the results of their toil. Users started to use Bing when searching on the internet. Nevertheless, still far way to go if they want to get rid of Microsoft's Google.

In addition, Microsoft also has not succeeded in attracting more advertisers to promote their products in search results Bing.

In April, approximately 12 percent of web searches are conducted using Microsoft's search engine is a year old. At the same time, Google's market share remained unchanged at 64 percent.

Microsoft itself has tried to assert their presence in the search engine industry since 2004 and and spends a lot of costs for marketing.

As quoted from Business Week, May 23, 2010, the majority of about six billion U.S. dollars of losses obtained online business division of Microsoft since year 2006 due to the approach of 'wait and see' which carried the market to Bing. But now the agents began to wonder if their advertisers less incentive to invest in the Microsoft search engine.

Bing is still much to catch up Google as the major search engines, but the Microsoft may not need to get there. The agreement with Yahoo in the year 2009 to make Bing a search engine technology used in the Yahoo sites but did not use the name Bing.

If Yahoo and Microsoft to survive with the current market share, meaning nearly 30 percent Bing mastered the search. Analysts say, with that capacity, advertisers can not ignore Bing